Happy Holi to everyone who celebrate this very colorful festival signifying the oncoming of spring.
Make sure sure you have a rugged camera with you if you plan to shoot pictures!
Rock the Lips is the brainchild of a leading interactive marketing firm, AKQA, which specializes in digital advertising and has won numerous industry awards. I’m holding out a tiny amount of hope that this is some sort of subversive advertising campaign for a cause/company as yet unidentified, for it’s difficult to imagine an industry leader creating something this birdbrained as its independent outreach to the ladies. But I suspect that hope is optimistic; Rock the Lips appears to think it’s clever or brave for playfully challenging major brands to “rock the lips” along with them. “How about putting a red power pout on the green mermaid?” they ask of Starbucks. To Google, “Let’s see the O’s replaced with lipstick marks.” The idea, perhaps, is that if you get corporations to recognize your stunt (and that’s what this is, a stunt), you gain legitimacy. But legitimacy for what?
